Aishwarya
Publications Pvt. Ltd., publishers of Assignments Abroad Times, a publishing house
established in the year 1993 with an intention to publish exclusive publications.
It was the time manpower exporters from India were struggling to source the requirements
of their principals. They had to place ads in vernacular dailies with limited
reach, as many semi-skilled and skilled persons do not read an English daily.
This weakness of the industry was exploited by some people by projecting themselves
as sub-agents supplying candidates to manpower exporters. The result: Many job
seekers and manpower exporters land in trouble, besides severe financial losses.
Aishwarya
Publications Pvt. Ltd. has conducted a thorough survey of the industry and felt
the need for starting a weekly newspaper exclusively for the manpower export industry.
Thus was born Assignments Abroad Times. The dream of manpower exporters and overseas
job seekers has come true. It was really a revolution. A newspaper for the most
neglected sector!
The response from the advertisers and respondents was overwhelming
for the paper, published on Saturdays. It has grown up as an exclusive weekly
newspaper having an all India presence. And the dream run started.
That
was only a beginning.
The patrons of Assignments Abroad Times, both the readers
and advertisers, expressed their wish to have another edition of the paper as
they had to wait for whole week for the issue to come. We also felt that it was
the time to make Assignments Abroad Times a bi-weekly. And AAT started bringing
out the second edition on Wednesdays.
Another major sector Aishwarya Publications
identified as one that requires exclusive attention is the placement sector in
India. The necessity of an exclusive newspaper to function as a co-ordinator between
the employers and candidates is an absolute necessity. The corporates-both Indian
and multi-national-find it difficult to get the suitable candidates, while on
the other side the best candidates were left in the lurch. And Aishwarya Publications
have decided to solve the problem by launching a newspaper christened 'vacancies
for you, another successful story that Aishwarya has in its credit.
The survey
is on and on and there are new products to come....
